I have read that when they are deciding on the next fighter plane for the air force or navy that sometimes it comes down to the one that just looks more like a fighter. Sure, thrust to weight ratios, armament and all-weather capability are important factors that are measured and scored, but there is a cool factor that is inherent in the best designs.
This cool factor can be seen and felt in businesses too. Walk into some cafes or stores and you can tell they are doomed to failure before you get five feet in the door. Other establishments have a vibe or personality that says who they are and that they have something unique that makes you feel that you want to be a part of it. This vibe or sense of energy applies to office environments as well. Spend a few minutes in any office waiting for an appointment and you can get a sense of the place. Is the phone ringing? How is it answered? Are there people up and about? Are the people you encounter bright and positive?
So the question is, what vibe does your business give off? Is it the one you want? Call your main number, what does it sound like? Take another look at your website. Is there a personality there that is consistent with the message you want to send? Sit in your lobby for a minute. What does your office feel like?
If your place of business does not feel like the next breakthrough in aviation maybe it is time for a little redesign. You can’t always blame the pilot. Sure he or she is tasked with getting the most out of the machine, but the entire crew has to be on-board, literally and figuratively in order to get off the ground.
How you are contributing to the vibe at your office and what you are doing to improve it can be the difference between a business that flies or one that stays on the ground.
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