As you know, crowdsourcing is at the heart of what we do here at ChumBonus, leveraging your pool of friends, family, and acquaintances and their knowledge of you and your capabilities to aid you in finding great jobs, but we’re certainly not the only ones harnessing the power of this concept. Our friends over at Chaordix are leading the way in tapping into the wellspring of knowledge and potential innovation that comes when a business turns to a ‘global pool of consumers, citizens, and partners’ for ideas and feedback.
Traditional market research relies on small focus groups or advisers for input into new company products, concepts, or bold new strategies for innovative companies who have a true desire to remain successful. Chaordix knows that large groups of people can actually be more effective problem solvers, innovators and decision makers than smaller, more specialized groups. Taking inspiration from James Surowiecki, author of The Wisdom of Crowds, Chaordix can put the hand of your business on the pulse of the masses, which in all likelihood consist of many of your customers but also free roaming problem solvers, researchers, and idea generators that lurk in everyday people like you and me.
Tapping into the mind of the crowd allows businesses to find out directly what the consumer wants and how they want it. What better source of information and feedback than the very people who use or have an interest in your product or services?
Chaordix is not just about enlisting the help of the public for idea generation or problem solving though. They can help your business turn inward to get a better feel for directions, strategies and improvements from the very people you depend on to make things happen: your employees and partners. It’s a great way to build trust and a sense of community and involvement for all involved.
Turning to the power of the crowd for ideas, feedback and solutions to potentially unsolvable problems is a smart way to move your business forward in the 21st century and our friends at Chaordix can help you get started. Check out their website at www.chaordix.com.
Tweet this
